Bachelor of Business Administration with Business Analytics

Entry Requirements

HSC Pass in any stream from Arts & Science

Course Duration

3 years

Intake

INDUSTRY RECOGNITION

Signed MOU with leading export industry

About the Department

BBA Business Analytics programme is designed to develop future business professionals with strong managerial, analytical and technological competencies. The programme integrates fundamental concepts of business administration with Business Analytics, Data Science, Artificial Intelligence, Data Visualization, Spreadsheet Analytics and Business Intelligence. The curriculum provides students with practical knowledge in areas such as Marketing Analytics, Financial Analytics, Human Resource Analytics, Operations Analytics, Customer Analytics, Predictive Analytics and Business Intelligence. Students are trained to transform business data into meaningful insights and use analytical techniques to support effective managerial decision-making. At HICAS – BBA Business Analytics, we don't just teach students to work with data – we empower them to transform data into decisions, insights and business value.

Vision

To develop globally competent business analytics professionals who integrate managerial knowledge, analytical thinking and emerging technologies to create innovative and data-driven solutions for business and society.

Mission

• To develop students with strong knowledge of business management, analytics and emerging technologies.
• To provide practical exposure to data analysis, visualization, business intelligence and decision-making tools.

Programme Description

BBA Business Analytics is an undergraduate programme designed to equip students with comprehensive knowledge of business management and data-driven analytics. The programme combines core areas of business administration with modern analytical techniques and technologies. Students develop competencies in Excel, Spreadsheet Analytics, SQL, Data Visualization, Power BI, Business Intelligence, Data Science, Statistical Analysis. Big Data Analytics and Artificial Intelligence applications in business.

The programme enables students to understand the complete analytical process—from data collection and cleaning to analysis, visualization, interpretation and business decision-making.

Students gain practical exposure through:
• Business Analytics case studies
• Data visualization projects
• Power BI dashboards
• Data Science projects
• Industry-oriented assignments
• Internships
• Industrial visits
• Seminars and workshops
• Guest lectures by industry experts
• Business Analytics Association activities
The programme prepares students for emerging career opportunities in Business Analytics, Data Analytics, Business Intelligence, Marketing Analytics, Financial Analytics, HR Analytics, Operations Analytics and related managerial positions.

Best Practices of the Department

➤ Hands-on Training in Analytics Tools Students receive practical exposure to MS Excel, Advanced Excel, Power BI, SQL, statistical tools and other business analytics platforms.
➤ Industry Integration The programme promotes industry interaction and practical learning through corporate collaborations, industry experts, internships and technology-integrated learning.
➤ Experiential Learning Case studies, presentations, industrial visits, internships and practical assignments are incorporated to connect classroom concepts with real-world business situations.

➤INSIGHTX – Business Analytics Association Students are encouraged to participate in INSIGHTX – Business Analytics Association, HICAS, providing opportunities for seminars, workshops, competitions, analytics activities, guest lectures and peer learning.
➤ AI and Emerging Technologies Students are introduced to applications of Artificial Intelligence, Machine Learning, Generative AI and emerging technologies in business analytics.
➤ Placement-Oriented Skill Development Students receive training in aptitude, communication, analytical reasoning, presentation skills, interview skills, resume preparation and corporate etiquette.

Goals & Objectives

✓ To develop competent business professionals with strong knowledge of management and business analytics.

✓ To develop analytical and critical-thinking abilities required for solving complex business problems.

✓ To equip students with data analytics tools and technologies used in modern organizations.

✓ To nurture innovation, entrepreneurship and problem-solving capabilities among students.

✓ To prepare students for higher education and industry careers in Business Analytics, Data Analytics and Business Intelligence.

Bachelor of Business Administration with Business Analytics

Entry Requirements

Course Duration

Intake

INDUSTRY RECOGNITION

About the Department

Vision

Mission

Programme Description

Best Practices of the Department

Goals & Objectives

Faculty Members

Dr.T.Kavitha

Associate Professor & Head

Alumni

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